Vlov Inc (GREY:VLOV)

We are a leading apparel producer in People’s Republic of China (“PRC” or “China”) that designs, develops, manufactures, distributes and sells trendy casual apparel and cutting edge clothing products targeted toward fashion-conscious middle-class Chinese consumers under the brand name “V·LOV”. We seek to be a trendsetting leader in the design, marketing, distribution and sale of premium lifestyle apparel with affordable prices. Our products can be categorized as denim jeans, jackets, t-shirts, pants, sweaters, windbreakers, cotton wear, suits, and other clothing accessories.

We design and develop our apparel accessory products in our 120,000 square foot facility located in Yinlin in southeastern Fujian Province. As a part of our strategy, we plan to take full advantage of the robust consumer spending growth in China and the growth in the youth fashion market segment.

With regards to apparel, Chinese consumers are highly brand conscious and the ability to wear branded apparel is seen as a status symbol. For many consumer segments, particularly younger consumers, foreign brands that are well known are still regarded as superior and are seen as a status symbol. However, in recent years attitudes to domestic brands have changed as state-owned companies have been privatized and better quality products are produced. Pride in the nation’s accomplishments has resulted in many consumers preferring local brands. Although Chinese consumers are price sensitive, consumers are also increasingly concerned about product quality and customer service, particularly with respect to apparel. V·LOV’s favorable brand recognition and affordable prices appeal to a broad base of Chinese consumers.

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